OgilvyInteractive launched a small internal group called the Digital Innovation Group that will deal with emerging interactive technologies and media. Headed by Maria Mandel, a former director of DraftDigital's interactive services, the group will consult with other Ogilvy units on matters such as game advertising, digital outdoor advertising, interactive TV and the like. Senior Ogilvy strategist Brandon Berger, expert on gaming and wireless advertising, will also join the group.