Some 67 percent of the online search population have been driven to search by offline channels.

And 39 percent of online searchers who are influenced by offline channels have ultimately made a purchase, according to a new study conducted by JupiterResearch and sponsored by iProspect, MarketingCharts reports.

"iProspect Offline Channel Influence on Online Search Behavior Study" finds that offline channels influence a significant percentage of online search users to perform queries on search engines based on the company name, product/service name, or slogan that appears in the messaging of that offline channel.

Highlights of the study's findings:

• Performing searches is more important now than last year to 57 percent of online users

• 54 percent of online population is searching at least daily, 83 percent at least weekly
• Two-thirds of online search user population has been driven to search by offline channels

• Television (37 percent) and word of mouth (36 percent) are the channels most effective at driving search
• Company, product and service names most commonly used keyword types

• 39 percent of searchers who are influenced by offline channels make a purchase
• Magazine/newspaper ads and word of mouth are the most effective at generating a purchase

Details of the study are available from iProspect.