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Office Live Nudges Small Businesses into the Thrall of SEM


Guiding minds

Microsoft has added search engine marketing services to its offerings through Office Live Small Business, reports ClickZ.

The move may encourage more small business users to make smart search engine marketing decisions. Help in SEM is available at all levels, from owners who know plenty to those who need outside assistance.
The new offerings include online courses designed to bring owners up to speed on what they need to do. Other levels of learning teach users how to plan and execute SEM campaigns on their own.

The new product is the result of a partnership between Microsoft and The Search Agency, the entity responsible for the learning courses.

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