Ocean Spray's "Take a Vacation from Ordinary Diet Drinks" vehicle is moving across the country, touting the brand's first-ever diet juice drinks, Cranberry Spray and Orange Citrus Spray, Promo Magazine reports (via MediaBuyerPlanner). As part of the tour, Ocean Spray is running an online scratch and win game at OceanSpray.com as well as PR efforts, radio spots, and print ads in People magazine and More magazine.
Consumers will receive free beverage samples, $1-off coupons for the diet juice drinks and five-minutes massages in the tour vehicle. The eight-city tour, which stopped in Boston and New York last week, will visit Philadelphia, Washington, DC, Miami, Los Angeles and San Francisco.
Arnold Brand Promotions is handling the tour; Brandmovers is handling the online game; Zenith Media is handling radio spots.
