Holiday Expectations

In the Maslow's hierarchy of CMO needs, email proved again to be the biggest vote getter in an eCircle poll.

Email was very important to 43 percent of marketers asked, which is more than double the number of people who said the same about social media (21 percent) and display advertising (20 percent). Search engine marketing and optimization came in second with 33 percent considering it very important.

To quantify the results a bit more concretely, 40 percent of the respondents believed that the email marketing can generate up to 10 percent in sales increase over the holiday period.