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Team Obama Tackles General Election with Gusto


A younger Barack

Barack Obama's campaign made inquiries with NBC Universal about the cost of advertising in the Olympics.

The move suggests Obama's earnest smile may appear alongside Beijing Olympic sponsors like Nike and Budweiser, reports Advertising Age.

NBCU presented a series of options to the team, including packages ranging from $500,000 to $10 million. Obama's campaign did not reveal whether it purchased space, but Olympic promotion would expose more female viewers to its message.

The campaign is likely to spend $500 million in the last two months of the General Election race, potentially outspending Senator John McCain 3-to-1, says ABC News.

But Obama's allegedly "unlimited" war chest is not McCain's only opponent. MoveOn.org — sometimes credited for engineering outrage against Facebook's Beacon — is aggressively disseminating anti-McCain messages online. The organization recently solicited agency assistance for its political efforts.

Yesterday Obama released his first General Election spot, "The Country I Love," a sympathetic survey of the Senator's personal and political values.

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