Mark Naples looks into the origin of a New York Times story that appeared last week that panned floating ads and some other formats, even as floating rich media ads and other relatively intrusive formats ran on the Time's own site. It didn't seem to surprise many that the Times's editorial staff was well insulated from its own business operations, but what has surprised many online advertising observers is the Times's staff's continued insulation from the realities of the market and the levels of intrusion that internet users have grown accustomed in order to receive free content. Naple's indicated he uncovered more than a bit of defensiveness on the part of Circuits section editor Kevin McKenna, who asked to know if he had rich media firms as consulting clients (he didn't).