All the news that's...

The New York Times is launching a new branding campaign that will appear on 30 different websites.

There will also be supporting spots on TV and radio, along with taxi-top ads, MediaBuyerPlanner reports.

The campaign slogan, "All the news that's fit to click" (along with other verbs like "inspire" and "blog"), aims to inform readers that the website has features far beyond what they may find in the print version of the paper, writes ClickZ.

"If we can let people know what we have we'll get more people in total coming to the site, but also get them more engaged when they see the videos we have, the slideshows, the interactive players. We have a lot of reporters blogging and having dialogs with our users," says Murray Gaylord, vp/marketing for NYTimes.com.