This could be you
Advertisers with budgets of less than $10,000 may now create and serve ads on The New York Times' website.
The system, powered by AdReady, enables The NYT to serve advertisers whose spend is too small for its sales staff to target. Users can build ads, specify industry, terrace demographics, and track campaign performance.
AdReady is speculated to be preparing a partnership with, or acquisition by, Yahoo. The deal may prove harmonious; like AdReady, Yahoo also prioritizes display ad delivery and targeting.
