AdWeek reports that the NYTimes.com site is adapting video commercial formats in a brazen attempt to steal share from television's bloated supply of marketing dollars. The site is starting off with Viewpoint's Unicast video ad format. The company's ad operations manager said, "Driving TV commercials online is definitely a goal." The site allows both :15 and :30 units normally run on television. The AdWeek story notes that Jupiter predicts video ads to amount only to about $200 million in billings in 2005, although that does constitute a two-thirds rise from 2004.