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NYT Cries for Telemarketers

NYT: For Direct Marketers, the No-Call Dispute Falls Close to Home

The New York Times ran a piece this morning that is alternately sympathetic and wry about the travails of the Direct Marketing Association and its evil twin, the American Teleservices Association. Both have been made "victims," according to the Times, by the new Do-Not-Call Registry and efforts by unnamed individuals to tar the names of industry executives by adding their telephone numbers to the Registry.

Reporter Barnaby Feder takes as fact the associations' contentions that at least some of their executives were signed up improperly, even suggesting that the Hartford Courant discovered this. In fact, their report noted only that some of the marketing executives claimed that they hadn't signed up.

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