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In the latest partnership between traditional media companies and online ad sellers, the New York Times Co. agreed on Valentine's Day to jointly sell help wanted ads with online jobs site Monster, reports the Associated Press (via Wired).

The deal will put the Monster brand on 19 of the publisher's newspaper websites, including the New York Times and Boston Globe. The co-branded sites will appear in March.

Newspapers have lately been reaching out to online advertisers to recapture a portion of classified-ad revenue that is increasingly shifting to the web.

In November, Yahoo joined with daily papers in 38 states to combine online ad sales, while Google is in the middle of a three-month experiment to help sell print advertising for 50 of the nation's largest newspapers.

Monster has already partnered with newspapers owned by Freedom Communications.