iMedia: Nurun Media's Scott Witt
In this interview, Scott Witt - Media Director at Nurun Media - points out that this industry has an identity and hypocrisy issue about what it is and what it can deliver:
"We talk all about customized solutions. We want intermercials, iMercials, emercials, Unicast superstitials, PointRoll, you name it. In the next breath, we talk about standards and reach and frequency; using terms that require a standard data set. Which one do we want? Which one is more important? Is it more important to have this Wild West, creative palate where we can basically invent anything weíd like and we can invent the exposure or do we want a more controlled, systematic type of media similar to television or print where you have just a handful of media outlets in which to use?"
