By age 7, a surprisingly high number of kids use personal music devices, digital cameras and DVD players on a daily basis, according to NPD Group's new "Kids and Consumer Electronics Report," writes AdAge (via MediaBuyerPlanner). The category has undergone astonishing growth among youth: Twice as many children age 4-14 now own personal music devices and digital cameras than in 2005.
The study also found that just over 40 percent of kids personally own videogame systems; just less than 40 percent own CD players, and 31 percent own a TV. In households with kids age 4-14, 94 percent have a desktop computer, followed by a little less than 90 percent that own DVD players and TVs.
According to NPD analyst and study author Anita Frazier, marketers "have to take into account this new digital reality of kids' lives and consider it in all product design and marketing plans. From the kinds of products that appeal to kids to the way you talk to them on packages and in advertising - it has to be a consideration."
