Meet the Press will be available online for on-demand web viewing, reports MediaPost (via MediaBuyerPlanner). At launch, the webcast will display ads from marketers that have already purchased MSNBC news video inventory. The show will be split into several segments, and each will be separated by one ad. The webcast will be accompanied by pre-roll ads as well.
MSNBC.com is looking for a long-term sponsor for the webcast. One possibility is that a marketer might arrange to sponsor the entire "Meet the Press" section of the website - which also includes a newsletter, podcasts and links to a host of political articles.
