Ads were run. A pigskin was thrown up and down the field. The equivalent TV audience of a few days worth of normal viewing happened. Big brands rolled out :30s that they created with goosed-up production budgets. We will see these ads run with about three times too much frequency over the next month. The trade press took its eye off the industry for a week before this, and will be hung over for another day still. Industry vets yearn for the days when paying a silly amount of attention to insignificant ad world navel gazing used to at least involve a free trip to Cannes.