eMarketer: Mobile Providers Abuzz about Non-Voice Apps

Two out of five U.S. mobile users that use non-voice information applications on their phones pay for the privilege of doing so, according to a ForceNine and Wirthlin Worldwide study done by Harris Interactive. Applications included internet-like functionality, such as text messaging, email and web access as well as more entertainment-oriented functions, such as changing ring tones, taking photos and installing screensavers. The eMarketer piece also references a Yankee study corroborating the finding that younger users are driving many of the non-voice applications.