Star Tribune: Sound of ads causes fury among Internet users

"It will scare me almost," he said. "I'd be on a site, just mousing over something and say, 'Where did that sound come from?' "

"It's too annoying, too distracting," she said. "I would rather have it as an option, as a link as opposed to something that comes at you."

Just because we can put sound in ads doesn't mean we should.