Ad Age: Nissan Joins Short-Film Trend
Nissan North America became the latest auto marketer in the U.S. to sponsor a short film with the debut of The Run.
The 6.5-minute mini-feature promotes the Nissan 350Z sports car, and can be viewed online at www.Z.com or on DVD. A two-minute version broke on 5,500 screens in 450 theaters Nov. 29.
Omnicom Group's Designory, Long Beach, Calif., and Creative Domain, Hollywood, Calif., handled the project. The DVD version will be available at Nissan dealers in January.
Interesting to see how they are combining online, cinemas and dealerships to form their distribution channel for this short-film.
