IAR: Nissan Targets African Americans Online
"The Black Experience" will focus on "shifters, shakers and groundbreakers" in the African-American community that have made significant contributions in the arts, science and business from 1619 to the present.
BlackPlanet.com ads will link to the Nissan Web site's manifesto, called "Shift_Respect", that asserts the African-American influence on cultural icons from Picasso to Elvis, while celebrating achievements in black history ranging from inventing the traffic light to fighting for freedom.
