Nissan has kicked off EXtraordinary, a multichannel campaign, to promote its Infiniti EX, a luxury crossover SUV.

The company worked with TBWA\Chiat\Day and digital agency Tequila to build a site that lets people play with special features in the car via 3D online video units.

TV spots for the EX were reviewed yesterday on Adrants.
The campaign also includes print and "augmented reality kiosks" that appeared at History Channel events around the US last month.

To promote the EX subsite, Nissan bought media on the MSN and Yahoo homepages.