Nissan is sponsoring free bonus content for the Forza Motorsport 2 Xbox game being released this summer, reports AdAge.

The carmaker will be offering gamers the ability to download a Nissan Sentra SE-R to play. Nissan will also be sponsoring a race players can participate in this August.

Such add-ons for video gameplay are growing in popularity as a marketing tactic among brand purveyors for items like automobiles, running shoes, soft drinks and more. Such add-ons are often low-cost and require little in the way of development time or resources.

Still, they get the brand in front of the players of the game, and without the cost of formal product placement or advertising deals.