The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Nintendo Wii Hints at Offering Free Online Play

In yet another Nintendo marketing move that will challenge the gaming industry, Nintendo of America President and COO Reggie Fils-Aime hinted at making the console's online services free of charge for its users in an interview with CNET. Conversely, Microsoft's Live service for the XBox 360 charges an annual fee to play online.

Last week, Microsoft revealed it would sell video and television downloads via the Live service. Nintendo is focusing purely on the fun of gameplay rather than tout its next-gen console as a multimedia center as competitors Sony and Microsoft do.

"We view online gaming as essentially an enhanced way to enjoy the gaming experience and drive more sales of hardware and software," said Fils-Aime.

Kicking off this month, Wii's $200 million marketing blitz is aiming to take marketshare from Microsoft's Xbox 360 and Sony's PS3.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research