The work on retailer Nine West's e-commerce overhaul has been awarded to Tribal DDB, according to AdWeek.
The agency will not be working on any actual ad work; it will instead focus mainly on making the website more engaging for online shoppers. That includes adding video to the site as well as blogs and other cool features.

The site relaunch is scheduled for July.

Tribal DDB is coming off work for retailers LensCrafters and JC Penney.