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Home » Archives » 2004 » Feb » 23

Nike Online and Offline Efforts Blend for Success

Ad Age: Inside R/GA, Nike's Interactive Agency

R/GA, Nike's interactive agency, created seven web sites for the sneaker giant with four of those sites having been created in just a few months. Nike, R/GA and Nike brand agency Wieden & Kennedy have succeeded in the artful blending of online and offline media, and the sites now draw more visitors than those of competitors Adidas and Reebok.

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