Nike has launched its latest product, the Melo 8, via a life-sized water hologram ad and 3D-mapping technology at Pier 54 in New York. The new basketball shoe celebrates the Knicks' player Carmelo Anthony, Ooh-TV reports.

The projections, created by the Klip Collective, were displayed on multiple surfaces, including the side of a pier building and a three-story wall of mist on the river itself.

Despite Nike's splashy roll out of the Melo 8, the use of holographic technology is still quite experimental with only a handful of creative agencies crafting deployments.

Forever 21's Fashion Show

Earlier this year, Fashion retailer Forever 21 used holograms in the place of live models in a series of fashion shows. Created by digital agency space150, the shows were held in London, New York and Brussels.

Movie Posters That Embed the Technology

A Canadian firm, RabittHoles Media, has developed 3D holographic posters to advertise several movies. The technology embeds up to eight seconds of three-dimensional video footage into a poster - an image that can be viewed in 3D without special glasses.

Interactive Books Are Another Deployment

An interactive retail digital book made its debut at the grand opening of Christian Dior at the Marina Bay Sands resort in Singapore this past October, according to local fashion site, Chemise.com. The technology enabled users to flip the pages of the life-sized book with a wave of their hands to view the history of the famous design house. Marketing agency Grain & Pixel designed the book, using the interactive, gesture-controlled hologram technology called AirStrike that was developed by LM3 Labs.