Marketers spent 4.2 percent more in 2005 than in 2004, with the top 10 U.S. advertisers spending $17 billion across a range of media, with the internet, Spanish-language TV and cable TV showing the most growth, and national newspapers and network TV seeing the greatest declines, according to Nielsen Media Research, reports AdAge. Internet ad spending (excluding paid-search, sponsorships and barters) increased 23 percent year over year.
Spanish-language TV rose 16.9 percent, and cable was up 11 percent. AdAge points out that the Nielsen numbers tend to be rosier than those released by TNS Media Intelligence earlier in the month.
Media agency number crunchers and Wall Street analysts said they take both organizations' ad spend figures with a pinch of salt.
