Some 60 percent of U.S. internet users now have high-speed connections - or 42 percent of households, up from 36 percent at the beginning of the year - according to Nielsen/NetRatings, which reported that in August 121 million Americans had broadband access, up from 103.8 million in the beginning of the year, AdWeek writes. Nielsen said low-cost broadband options would continue to increase penetration.
"This continuing increase in broadband use is an essential step in a maturing Internet industry," Charles Buchwalter, Nielsen's VP of client analytics, told the AP. Broadband users tend to spend more time and money online, he said.
Faster connections allow web publishers and advertisers to offer more video content while users in turn spend more time online because of broadband's "always-on" connectivity.
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