CNET: Netratings to Fine-Tune Research

Nielsen/NetRatings, a web traffic measurement firm, launched the first in what it plans as a series of category-specific intensive panels to more finely measure audience behavior on certain types of sites. The first effort, concentrating on financial services, will monitor up to 400,000 panel members, about ten times the number of subjects followed for its longstanding NetView panel. The data will be updated monthly.