AdAge: Online Traffic Monitoring Rivals Launch New Web Tools
Nielsen/NetRatings introduces Internet Pocketpiece, a syndicated Internet measurement tool that will allow agencies and publishers to view monthly traffic and key audience data for the top 250 ad-supported Web sites. The tool addresses the long-standing issue of advertisers examining audience data for Web properties that don't have advertising. […]
Meanwhile, comScore Media Metrix is also launching a daypart reporting tool that will be integrated into its MyMetrix system. The company will make it available to all comScore Media Metrix subscribers without the purchase or use of separate software.
