The PS3: It also tracks ads!
Sony has signed up with Nielsen to measure the effectiveness of in-game advertising, the beginning of a much larger relationship, reports Next-Gen.
Because its able to measure anything that hooks up to TV, Nielsen will use the same 12,000-household U.S. People Meter it has used for years to compile TV ratings.
Nielsen will plans to use the data to calculate, "reach, frequency and effectiveness of game network advertising." Already the standard for TV ratings, Nielsen ultimately hopes to be the same for gaming.
