Adweek keeps
the motor running

Nielsen Business Media has begun a planned reorganization of editorial properties.

To begin with, content development and distribution for print/online publications Adweek, Brandweek and Mediaweek will be combined.

According to FOLIO, the chief editors of each respective publication will remain on board, although 11 positions have been eliminated in the lower ranks.

None of Adweek's subsidiary products — spin-off print mags, related websites (such as ad commentary site AdFreak) or e-newsletters (of which it has 15) — will be shut down.

SVP Sabrina Crow of marketing, media and visual arts called the reorganization a "new strategy" that "strengthens our ability to report on more [complex and diverse marketing] solutions and gather a more robust range of information relevant to our collective, but distinct audiences."

This hasn't been the first editorial reorg to hit the B2B print/online publishing industry. Over the summer, Source Media divided its 60 magazines into four business pools, then recast staff members for each market.