Go Giants
The Nielsen Company last week released its annual Guide to the Super Bowl, which showcases a wide range of consumer and media information about the most notable marketing event in the US — the NFL's Super Bowl — scheduled for February 3 in Glendale, AZ, MarketingCharts reports.
Below, some key findings from Nielsen.
Online
- Super Bowl 2007 advertisers saw a collective 50 percent increase in web traffic the day after the big game, from 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday.
- Budweiser brands generated the most online buzz, with nearly 21 percent of buzz volume.
- The December 3 announcement of this year's Super Bowl half-time show performer Tom Petty and The Heartbreakers ignited an 800 percent increase in online buzz compared with October 2007.
Advertisers
- The cost for a 30-second commercial during the 2007 game was $2.385 million down from $2.5 million in 2006.
- Total spending for the 2007 game reached over $161.8 million.
- The categories that advertised the most during the 2007 Super Bowl included Beer, Automotive, and Soft Drinks.
- In 2007, Anheuser-Busch aired the most commercial time, while Cadillac had the most sponsorship air-time.
Much more info is available at MarketingCharts and in Nielsen's release.
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