Coming soon to a mobile phone near you

Nickelodeon is adding three new mobile-friendly sites to its roster — with more on the way, reports Adweek.
Notably, the network launched a mobile version of Nick.com with an emphasis on games, many of which are based on shows on Nickelodeon.

Nick will also debut mobile versions of the website of teen-centered network The N, as well as for parent info site ParentsConnect.com.

Some programming will also get dedicated mobile execution. Mobile mini-sites are expected for the upcoming 2008 Kids' Choice Awards and the new Spongebob Squarepants movie.

MTVN's Nickelodeon recently announced a major foray into branded casual games online, an effort they apparently expect to duplicate in the mobile space.