At Nickelodeon's 2006-2007 upfront, the kids cable network released a new round of shows, several of which are for the linear channel and stem from programs that originated on emerging platforms - such as videogames, the channel's broadband site TurboNick, and podcasts, writes Broadcasting & Cable (via MediaBuyerPlanner).
"We are in a digital era for kids, and our mission, obviously, is to keep up with kids, so we want to put our content on all the platforms they're looking for," says Cyma Zarghami, Nickelodeon and MTVN Kids and Family Group president.
Nick went into the upfront with one-third of its deals completed due to multi-year contracts with key movie studios, food companies and toy manufacturers. Adult advertising on the cable network has risen, as advertisers capitalize on the co-viewing of kids and parents.
