Nickelodeon and Cartoon Network will be offering several half-hour programs online for $2.99 per download, formatted to work only with toymaker Hasbro's VuGo portable media player, writes Reuters, citing a Wall Street Journal report. Nick will provide shows such as "SpongeBob SquarePants," "Unfabulous" and "Rugrats" for download at VuGo.com; Cartoon Network will offer "Foster's Home for Imaginary Friends," among others.
Viewers of traditional TV have begun shifting to the web and more recently to digital media players such as the iPod and cable's on-demand offerings, with videogames also competing for their attention.