Bow bow bow = Rent from Hertz

Nickelodeon and Hertz Rent-A-Car are partnering on a new program that puts Nick programming in Hertz rental cars.

The Nick on the Go partnership allows Hertz to offer portable video players that come pre-loaded with 40 hours of Nick Jr. programming. That includes episodes of shows, ranging from Spongebob Squarepants to Blue's Clues.

The screens can be rented at Hertz locations for $16.95 a day.

Hertz will promote the screen's availability with ads on its site and in-store displays.

Later this year, the screens will include Nick-branded video games and access to the cable channel's website.

Pre-loaded video content includes public service-style messages from Nick, encouraging kids to exercise and eat healthy foods.