DMNews: Auntie's Beads Knits a Catalog
The president of Auntie's Beads, Grapevine, TX, started with auntiesbeads.com 2 1/2 years ago. The 20-employee company began making its 12-page catalog available to requesters only eight months ago, printing 10,000 copies, of which 4,000 have been mailed. The book has produced more than 600 online orders.
"Generating long-term customers who place multiple orders is the goal of the catalog," Henderson said. "We want them to be able to buy from one place, and we want to be their primary source."
