The NFL plans to pull together a half-hour show consisting of this year's Super Bowl television ads for its video-on-demand platform, according to AdAge (via MediaBuyerPlanner). A similar Super Bowl commercial show has been run on the NFL Network's cable channel for the last two years. However, that show did not appear until mid-week after the game, whereas the VOD show will be available just hours later.

Rights issues are complicated, particularly for movie studios, because they have to "pay the talent, and for them the cost means it's just not feasible" to give VOD rights to the NFL, said David Pattillo, director-media sales, NFL Network. But some 80 percent of the advertisers involved in the Super Bowl have provided their ads for the show.