BBDO and some of its Omnicom Group siblings have been signed up, without review, by the National Football League to work on projects for this year's football season, writes AdWeek. The work involves creating brand campaigns and content for NFL.com and e-commerce venture NFL Shop, and the agencies will work on the NFL's youth and fantasy football efforts as well.

BBDO will work with interactive shop Atmosphere BBDO, direct marketing agency Rapp Collins and OMD USA for media strategy. The Omnicom shops' work will break in August, during the football pre-season.

"The strength of BBDO and the Omnicom shops lies in their ability to generate ideas across a variety of media," NFL representative Brian McCarthy said.