News Corp. launched a mobile entertainment store, called Mobizzo, on Monday and has created a production studio to focus solely on developing cell phone entertainment, writes the New York Times (via MediaBuyerPlanner). The store is one of the first virtual mobile shopping malls produced by a major media company, selling directly to the consumers.
Mobizzo currently offers 2,000 pieces of content, including screensavers and audio tones from 20th Century Fox films and television, tattoo designers and street artists. Video will be available after the first year.
Mobizzo content can be delivered to T-Mobile and Cingular. According to the website, all other major U.S. carriers will be included "soon." However, it adds, not all Mobizzo items are accessible on all mobile phone handset models.
