News Corp. told investors that it would invest heavily in MySpace this year, but will not do anything that might alienate its community of users.
Peter Chernin, News Corp. president and chief operating officer, said MySpace should remain popular as long as its parent company doesn't mess with it too much, CNN Money reports. Chernin was speaking at Citigroup's annual entertainment, media and telecommunications conference in Las Vegas this week.
"Our job is to continue to do a couple of things. One, is to not screw it up, not make it restrictive or look to Fox-ify it," Chernin said. "Beyond that you have to continue to give users new tools. You don't shove it down their throat but you do offer them new ones and see what they like."
Chermin said users' ability to choose whether they want to use features - or not - is important to the user experience. This includes continuing to allow users to link to competing sites such as Flickr and YouTube.
Chermin added that MySpace would continue to expand aggressively into international markets, because News Corp.'s ultimate goal is to make MySpace the top global social-networking site.