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New Yahoo News Online

Yahoo News, the leading news destination online, has just been overhauled, streamlining content and providing optimal space for ads and bigger logos and branding to news partners, reports PaidContent. MediaPost adds that banners have been reconfigured into large rectangles placed within news content, cutting down on ad space while better positioning the ads.

Yahoo News attracted more visitors than any of its competitors in six of the last 14 months, according to Nielsen/NetRatings. For the week ending April 9, more than 85 percent of visits to Yahoo News came from other Yahoo properties, according to Hitwise.

The new site will likely be Yahoo!'s default news site in the next several weeks. Yahoo's spokesman refused to provide details of relationships with publishers whose content it hosts.

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