CNET: New wave of Web ads on the way
CNET reports that a "new wave" of ad technologies will soon swamp the industry, but the technologies are new mostly in name only. 180solutions will introduce a new adware application - small wonder it wants to bill itself as a new technology, so as to avoid the "spyware" label being unfairly thrown at any company with an executable. Vibrant Media will bow a Sprinks-like technology that is notable mostly because it expects to announce an upcoming deal with Overture.