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'New Wave' of Ad Tech Not Very New

CNET: New wave of Web ads on the way

CNET reports that a "new wave" of ad technologies will soon swamp the industry, but the technologies are new mostly in name only. 180solutions will introduce a new adware application - small wonder it wants to bill itself as a new technology, so as to avoid the "spyware" label being unfairly thrown at any company with an executable. Vibrant Media will bow a Sprinks-like technology that is notable mostly because it expects to announce an upcoming deal with Overture.

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