Pheedo partnered with IUpload, a web content management firm, to create a new RSS feed advertising enabling system, according to a ClickZ Report. Publishers can serve and track ads on both their blogs and RSS feeds through the system, which allows for impression-, click- and action- based pricing. Ads are purchased either through the Pheedo network or through a special link visible on the publishing site. The network splits revenues evenly between Pheedo and IUpload.