JibJab launched a new sponsored entertainment piece titled Matzah. The viral video comes along with a preceding commercial for Intel's Centrino. The spot appears to be a simple repurposing of a TV ad.
The video aired first on the Tonight Show with Jay Leno on Thursday.
JibJab, in addition to selling ad spots on its animations, is making a business of merchandising its characters. Smooth-E, the protagonist of the Matzah piece, if he can be called such, hovers over JibJab's schwag page, proffering such goods as Shalom thongs and t-shirts reading "Party Like its Pesach."
