The new chief of the Direct Marketing Association, John Greco, swept several senior management staff out and promoted a similar number of middle managers, according to BtoB Online. VPs in chjavascript:editPlacements()arge of segments & affiliates, conferences and marketing & business development were moved out. Existing staff were moved up to VP positions in ethics & consumer affairs, information technology, communications and membership development. The group also announced its Internet Alliance will now report to its head of government affairs.