The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

New Phone Targets Technophobe Grandparents

In a move that is long overdue, Austria's Emporia Telecom showcased a phone designed to be used by the elderly at the 3GSM congress in Barcelona.

The handset they developed has no digital camera, Internet access or instant messaging capabilities, but it does include a button to call relatives or friends in an emergency, is compatible with hearing aids and can run on regular AAA batteries, reports Physorg (via Springwise).

None of the mainstream handset manufacturers have yet launched an oldies phone.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research