IAR: AIM Releases Long-Awaited E-Mail Best Practices

The Direct Marketing Association's neutered interactive group, the Association for Interactive Marketing, finally released its email guidelines, stripped of meaningful spam policies. The controversial document originally dared to define spam as unsolicited email, but the parent organization, rife with "opt-in" emailers and traditional direct companies, censored that part. It then launched a star-crossed publicity campaign to try to define spam only as email that contains already illegal, fraudulent claims.