NetShelter has closed an $11.1 million series A round of financing, led by Rho Canada, GrowthWorksTM Canadian Fund and JLA Ventures.
The investment shall be used to expand the girth of Open Media. The latter lets marketers build a dialogue with audiences through contextually-relevant ads. It launched earlier this month.
NetShelter's branded network reaches 9.3% of the total US online audience and serves 17.7 million unique visitors per month (via comScore) — marking 900% traffic growth since the launch of the network in '06. Its suite of sites cater primarily to tech audiences.
Notably, engineering site Computer.org opened its site to outside sponsorship for the first time this year. NetShelter represents its ad inventory exclusively.
